Jaylen Smith scored 14 of his 16 points in the second half and North Florida rallied for a 74-71 victory over South Carolina ...

Duke freshman Cooper Flagg is signing an NIL deal with Gatorade, making him the sports drink giant’s first men’s college ...

Flagg is one of a number of players capitalizing on their NIL opportunities in this new era of college sports.

Duke freshman superstar Cooper Flag becomes the first men's basketball player to sign with Gatorade, adding to his portfolio ...

Cooper Flagg, the 17-year-old basketball star, has endorsement deals with Gatorade, New Balance and New Era before his first ...

The Newport native and Duke freshman signs with the sports drink giant days before starting his first season with the Blue ...

Here's Cooper Flagg's Gatorade deal explained, including what to know about the Duke star's historic NIL partnership.

The University of Texas hasn’t played the University of Florida since 1940. All these years, Longhorns fans have been denied ...

Gatorade has come a long way since 1965, when it was first invented at the University of Florida as a drink for athletes. In the early days, it didn't exactly taste great - some athletes that drank it ...

Only a handful of companies own all the most popular brands in your home, influencing what you eat, drink, and think.

Duke freshman Cooper Flagg signed an NIL deal with Gatorade on Tuesday, making him the first men's college basketball player ...