Everyone else is lying to you, pulling the wool over your eyes. REI doesn't do a Black Friday sale. At least not in name. There's a Winter Sale this week, lasting until next November, 25, and there'll be some sort of small sale leading up to Thanksgiving.

Early Black Friday deals are live at Amazon, Apple, Walmart, Target, Home Depot, REI and more. Shop these sales before they’re gone for good.

I wear clothes, you wear clothes and Black Friday is one of the best times to get more of them — especially from some of the best-loved brands like Nike, Lululemon or The North Face. Apparel and shoes are getting some of the biggest price cuts both from brands themselves and retailers like Amazon and REI.