The venture is in collaboration with the Laker star's LeBron James Family Foundation who worked closely with James and the Barbie team in personalizing the doll's outfit.

A Virginia woman couldn’t believe her luck when she stumbled across a vintage Barbie from 1962 — still in its original box — ...

That's because the National Barbie Doll Collectors Convention is in town. The convention started Thursday and runs through ...

Barbie and Mattel have transformed their marketing strategy and succeeded in gaining new followers and engaging with adult ...

They once wore hand-stitched sarees and sipped imaginary chai—now they wear skull hoodies and go viral on TikTok. This is the ...

JAKKS Pacific, Inc. (NASDAQ: JAKK), leading toy and consumer products manufacturer, and Disney today announced the launch of its new Disney ily 4EVER 18-inch ...

Mattel’s chief brand officer Lisa McKnight and Mastercard’s CMO’s Raja Rajamannar shared insight on how they’re building brand trust, addressing young consumers and using AI during a ...

Lawsuit filed FILE PHOTO: Chucky with doll in a scene from the film 'Child's Play', 1988. A North Carolina woman is suing Truist bank for discrimination over an incident where she said a manager ...

CHARLOTTE, N.C. (WJZY) — A Nash County woman is suing a bank headquartered in Charlotte after her boss left a Chucky doll in her seat at work, the lawsuit says. At the time, the woman was a ...

Amazon CEO Andy Jassy expects the company’s corporate headcount to shrink in the coming years as generative AI tools take over some tasks. Netflix signs a deal with French network TF1 to stream its ...

Mattel, the toy maker behind Barbie and Hot Wheels, said it’s teaming up with OpenAI, which created popular chatbot ChatGPT, to “bring the magic of AI to age-appropriate play experiences.” ...