That's because the National Barbie Doll Collectors Convention is in town. The convention started Thursday and runs through ...

The venture is in collaboration with the Laker star's LeBron James Family Foundation who worked closely with James and the Barbie team in personalizing the doll's outfit.

Barbie and Mattel have transformed their marketing strategy and succeeded in gaining new followers and engaging with adult ...

They once wore hand-stitched sarees and sipped imaginary chai—now they wear skull hoodies and go viral on TikTok. This is the ...

Proposals to install ChatGPT into a range of toys including Barbie dolls have sparked alarm from experts who branded it a ...