Talk about inflation! Super Bowls ads cost $8 million for a 30-second ad this year. That is a million dollars more than the $7 million cost last year, which was itself up from $6.5 million in 2022 and ...

THERE are more ways than ever to get your hands on luxury-style items without paying astronomical prices. Big brands are ...

An in-depth look at how Kellogg marketing faculty and MBA students break down and evaluate ads during America’s biggest night ...