Apple Inc. is facing an unprecedented challenge: persuading customers to buy its latest iPhones without their biggest new ...

Apple is giving more people the chance to test a software update that will implant artificial intelligence into its virtual ...

Apple is accelerating the rollout of a software update that will implant intelligence into its virtual assistant Siri and ...

Phone 16 reviews are out ahead of its Friday release. Apple sent some media experts its latest phones to test, and these are ...

Clearly, investors are betting that Apple's new AI iPhone will reinvigorate sales and lead to earnings growth. If you believe ...

In the pundit's view, the technology will inspire swarms of users to snap up the company's new smartphone line.

The iPhone 16's new camera control button, similar to a DSLR, is generating buzz despite Apple Intelligence features rolling ...

Apple is using Apple Intelligence, a suite of tools for generating images and text, to upsell the iPhone 16. But you can get ...

The new AI iPhone is now available in Apple stores after hitting shelves in almost 60 countries around the world on Friday.

Apple recently outlined its plans to keep data safe when the AI system launches. Tech privacy experts and advocates told USA ...

The free update enabling the first set of features in Apple’s suite of artificial intelligence became available Thursday.

Apple is accelerating the rollout of a software update that will implant artificial intelligence into its virtual assistant ...