In this video, I try out a full face of Sheglam products and walk you through my creative makeup process, focusing on a ...

I’m sharing my step-by-step routine for this bold yellow and lavender eye makeup using a mix of products from Sheglam and ...

Christmas might be this week but Florida beauty lovers will get an extra holiday in April 2026. Here's where, when Ulta ...

As beauty shoppers increasingly discover, test, and buy products online, U.S. department stores are racing to reinvent ...

Ariel Lett, who has a rare medical condition that limits mobility, went viral for her makeup videos in which her husband ...

Makeup is back in a big way: 2026 marks a shift away from minimalist beauty toward bold color, texture, and self-expression.

Discover the latest must-have products and tips to enhance your natural beauty and achieve a fresh, glowing appearance ...

Celebrity makeup artists and hair stylists reveal the most worthwhile products to add to your beauty kits, just in time for New Year's Even glam.

Instead of putting glitter all over the lid, try a soft wash of shimmer eye shadow on the center of the lid or inner corner ...

Thin, lifted eyeliner and wispy lashes help open the eyes, while heavy liner, low crease placement, and thick lashes can ...

Competition among retailers for a slice of the $129 billion U.S. beauty and personal care market is fiercer than ever due to the ease of e-commerce and the advice shoppers seek on social media instead ...