As you’re probably aware, Kendrick Lamar was selected as the halftime show performer for Super Bowl LIX. What you might not know, however, is that the “Not Like Us” rapper has teamed up with fashion designer Willy Chavarria on a limited collection to commemorate the event.

Kendrick Lamar & Willy Chavarria Unveil Super Bowl Merch Kendrick Lamar is teaming up with fashion designer Willy Chavarria for a special limited-edition collection in honor of his highly anticipated Super Bowl LIX performance.

Kendrick Lamar and Willy Chavarria are strengthening their already proven collaborative relationship with a new collection in tandem with the GNX artist's upcoming Apple Music Super Bowl Halftime Show performance in New Orleans.

If there's one thing K Dot knows how to do, it's make the absolute most of a high-profile TV moment, whether it's a performance slot on the Grammys or the biggest event in sports.

Chavarria and Lamar first worked together in 2023 on the entertainer’s custom festival looks and are longtime fans of each other’s work. For this line, they tapped into their shared California roots — the 37-year-old rapper was born in Compton, Calif., while t he 58-year-old designer was born in Fresno, Calif. — for inspiration.