College basketball isn’t just about buzzer-beaters and championship dreams; it’s also about the iconic mascots prowling the ...

Stanford saw its 2025 college basketball season come to an end in the quarterfinal round of the ACC Tournament. However, its ...

Madness is almost here, and while all eyes will be focused on the coaches and players, we must not forget the most important ...

Duke Cannon is giving Iowa State’s mascot performers their own 'UN-name, image & likeness' deal as part of its "Earn Your ...

Before the ACC Men’s Basketball Tournament kicks off Tuesday at the Spectrum Center, team mascots took part in a go-kart race ...

It's not just athletes getting sponsorship deals. Cy, the Iowa State mascot, landed a NIL deal with Duke Cannon's "Earn Your ...

This is The Athletic’s college football newsletter. Sign up here to receive Until Saturday directly in your inbox. Today in ...

The resurrection of EA Sports' College Football franchise was a video game awakening in 2024. It had been over a decade since ...

LSU collaborated with Drake's record label, OVO, to create limited-edition basketball merchandise and apparel.

Today, Smith students have reignited the drive for selecting a new moniker and mascot—a process begun several years ago but never completed. The goal is to create a symbol that better reflects the ...

If the Big 12 Tournament started today, K-State would be the No. 10 seed. It would open against No. 15 Arizona State with No.

CBS college basketball experts Gary Parrish and Matt Norlander make predictions for the Missouri vs. Vanderbilt men's ...