LG Ad Solutions in partnering with iSpot released a study called "The Efficiency Curve". Among the takeaways is a TV ad strategy using more CTV wand less linear TV will lead to better ad campaign ...

Television advertising has undergone a remarkable transformation in recent years, with connected TV (CTV) emerging as a powerful channel for marketers seeking the impact of traditional television with ...

LG Ad Solutions released new research showing growing interest among general-market advertisers in placing campaigns ... Read More ...

The Interactive Advertising Bureau (IAB) has released The Role of CAPI in Closing the Outcome Gap for CTV, an industry guide that defines how Conversion APIs (CAPI) can unlock the full performance ...

You’d think the United States Congress would have bigger things to worry about right now than figuring out where and when football games are airing. And yet, earlier this month, the Senate Committee ...