Sprite brand director Kate Schaufelberger details how last year's sales benchmarks made the shift from LTO to permanent ...

Such is the case with Sprite’s most recent flavor innovation, Sprite Chill. First launched in April 2024, the initial Cherry ...

According to Marketing Dive, Sprite Chill made $50 million in retail sales after just 21 weeks, making it the top-selling new Coca-Cola product of the year—so giving the drink a permanent spot was a ...

According to brand director Katie Schaufelberger, Sprite Chill's monumental achievement is due in part to a fantastic marketing campaign centered around basketball and Atlanta Hawks star Trae ...

Dwight Howard of the Orlando Magic participates in the Sprite Slam Dunk Competition ... including the Orlando Magic, Atlanta Hawks and Los Angeles Lakers, with whom he won the NBA Finals in ...

Chipotle and Sprite, which bring him nearly $7 million in additional income per year. Trae Young signed a five-year, $215 million contract extension with the Atlanta Hawks in August 2021. This deal ...

Georges Niang has made a nice impact on the Hawks since being traded from the Cavaliers, and he's helping on and off the ...

Surprisingly, the Pacers did a good job of staying with the Hawks in the rebounding battle. Atlanta only got one more board than Indiana despite the Pacers being a poor rebounding team all season.