Apple reportedly once considered Intel as a partner for iPhone chip production, but per TSMC’s founder, the company didn’t impress Tim Cook.

Tim Cook is not the only CEO who wakes up early and eats the same meals most days. Experts say this can help minimize decision fatigue, though there can be downsides.

“Severance” stars Adam Scott as severed Lumon employee Mark Scout. In the second season, Mark and his co-workers learn “the dire consequences of trifling with the severance barrier, leading them further down a path of woe,” according to Apple TV+’s description.

Apple CEO Tim Cook's daily routine includes waking before 5 a.m., drinking Diet Mountain Dew during the day, and holding marathon meetings.

The hit Apple TV+ workplace thriller "Severance" returned for a second season last week, and Apple continues to heavily market the show.

Apple CEO Tim Cook, who is three years shy of conventional retirement age, has said he would like to continue working even after turning 67. Speaking on a recent podcast appearance on Table Manners, the 64-year-old tech leader opened up about retirement.

With the second episode of Severance season two now available, Apple's CEO Tim Cook is promoting it in a different way than previous shows.

Apple CEO Tim Cook recently spoke on his 5 AM routine. Here are two reasons why carving out dedicated alone time makes CEOs healthier and more effective leaders.

Apple CEO Tim Cook has become Lumon's newest employee in a promotional spot for the second season of "Severance"

"Severance" director Ben Stiller has shared a video of Apple CEO Tim Cook's new morning routine, as he goes from being an outie to an innie, in the now famous Lumon elevator.

Tim C. whose outtie is the CEO of Apple, visited Lumon Industries from 'Severance' for a promotional video. He sees Mr. Milchick.

Apple TV+’s mind-bending workplace thriller whose Season 2 budget reportedly topped $200 million — will deliver payback for the tech company. But Apple boss Tim Cook is doing his part to drive tune-in for Team Lumon.