The X Games will experiment judging halfpipe runs this week in Aspen using artificial intelligence, the cutting-edge technology that could someday play a role in the way subjectively judged sports are scored.

The organization's new CEO Jeremy Bloom talks about the future of the iconic brand.

The vision for X Games' future under new CEO Jeremy Bloom includes sports betting, AI judging, fantasy sports and the debut of its ambitious team-based X Games League.

Merab Dvalishvili didn't lie when he said he was compromised going into his successful UFC 311 bantamweight title defense against Umar Nurmagomedov. Dvalishvili (19-4 MMA, 12-2 UFC) sustained multiple gashes to his right leg after colliding with a set of stairs ahe

The use of AI in judging at this week's X Games is the latest example of how the technology could start being incorporated in sports like figure skating and diving, where subjectivity of the judges plays a major role.

In addition to being one of the best tight ends in NFL history, Travis Kelce also has a reputation for being a legendary teammate — just ask former Chiefs running back Charcandrick West. West, who played for the Kansas City Chiefs from 2014 to 2018, recalled how Kelce, 35, had his back when he was

Judging sports competitions is subjective. X Games CEO Jeremy Bloom believes artificial intelligence could lead to fairer outcomes.

An AI judge gets a tryout during the X Games this week in Aspen, Colorado. The experimental Google Cloud-based tech will judge snowboarding superpipe.

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Making its debut in Aspen, X Games will leverage AI technology from Google Cloud to enhance objectivity in subjectively judged sports.

Are you ready for the Colorado Corkscrew? Or maybe the Colorado Chunder? The Denver Double Grabs? “I am talking to a big ownership group in Denver,” X Games CEO Jeremy Bloom, the former Olympian, Loveland native and ex-CU Buff told The Denver Post recently.

The X Games is taking a leap into the digital future by partnering with Google on a new AI judging technology for some ski and snowboard events.

Jeremy Bloom is the new CEO in a transformational time for the X Games. Here's what Bloom said about it, plus his Colorado roots (and his Buffs).