Alphabet, the parent company of Google, YouTube and Google Cloud, posted a strong third quarter with advertising growing stably and investments in infrastructure beginning to make more sense amid ...

Sales at top luxury brands are down, with most blaming tough geopolitical conditions for the slump – but Hermès, the French brand known for scarves and Birkin bags, defied the overall sector’s decline ...

Platforms that prioritise trust, innovation, and human connection will continue to attract both consumers and advertisers; those that don’t risk losing the support.

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...

The global retail media ad investment is set to reach $153.3bn, a nearly-$18bn jump from the 2023 total, according to WARC’s latest forecast. The forecast puts the annual growth rate at 13.7% in 2024, ...

IKEA Family needed more members to swipe at the checkout: when shoppers scan their cards, the more value they get from membership perks, and the more they then go on to spend. The summer months are ...

Confectionery brand Cadbury used modern media to create a branded ritual of mass participation within the most competitive period of the year in the UK.

Cadbury 5Star, the chocolate brand, championed the plight of singles on Valentine's Day to boost its sales in India. We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it ...

The KFC brand distinguishes itself by being fun, cheeky and irreverent. As such over the years it has built a large fan base and fan engagement and love has become a critical pillar in the ...

We Are Social’s Next Gen Influence report has captured the key movements, trends and online cultures that will define the new era of brand/creator collaboration. Influencer collaboration is a mature ...

This is a pre-recorded session based on the brand-new course, Mastering Modern Media: Effective Strategies for the Attention Economy. Learn how to reduce wastage and improve ad effectiveness in the ...

Tridip Mandal, a prominent journalist in India, posted on X about the high prices of food and beverages at cinema chain PVR INOX, causing the brand to go viral for the wrong reasons. Fierce ...