Nielsen, a global leader in audience measurement, data and media intelligence, today announced the results of its co-viewing ...

Building on industry-defining The Gauge™, new insight shows total cross-platform view of audience engagement by media company. Disney tops April’s Media Distributor Gauge, claiming 11.5% of time spent ...

With the Olympics and major soccer tournaments like the UEFA Euro 2024 and Copa América scheduled, many anticipated 2024 to be a big year for sports. In the U.S., fans (and brands) eagerly followed ...

Asian talent, stories and culture are taking center stage, and driving real engagement across U.S. audiences.

The rise of digital platforms and streaming services like Netflix, YouTube, and TikTok has revolutionized content consumption by offering on-demand entertainment that fits our mobile lifestyles. While ...

NEW YORK – December 18, 2024 – Nielsen, a global leader in audience measurement, data, and analytics, announced that they are launching expanded capabilities in their Outcomes measurement suite. By ...

NEW YORK – October 9, 2025 – Nielsen, the global leader in audience measurement, data and analytics, today announced the release of The Marketing ROI Blueprint: Unlocking the full value of marketing ...

Alysa Liu and Shohei Ohtani Help Drive Viewership as 91 of the Top 100 Broadcast Programs for Asian American Viewers Were Sports Events in 2025 K-Pop Demon Hunters delivered 20.5 billion minutes of ...

New York – February 3, 2026 – Nielsen, a global leader in audience measurement, data and media intelligence, today announced that it is piloting a new methodology enhancement to more accurately ...

Weinberg recently led brand strategy for Amazon Prime Video, with prior marketing strategy experience at Starbucks, Nike, Mattel, and Disney NEW YORK – September 30, 2025 – Nielsen, the global leader ...