The furniture retailer has credited a £7.4m investment in marketing, particularly within Sofology, for increased sales.

Four decades since its fruition, Comic Relief’s marketing mix is evolving for intergenerational relevance while keeping its core proposition at its heart.

By observing energy patterns and identifying their genuine strengths marketers can turn self-awareness into self-belief and build their resilience reserves.

New data from LinkedIn finds UK marketers see the benefit of using creators, yet feel pressure to produce high engagement.

As McDonald’s launches collectible game Cards, which sees the return of Ronald McDonald, it hopes to maximise use of its distinctive assets.

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.

Parents say they offer heightened levels of empathy, multi-tasking ability and leadership expertise, but are they getting the ...

As Pets at Home launches new own-label pet food brand, Ruff’s Recipes, its head of own brand says retailers must learn to tap ...

Analysis of 2,000 campaigns by the DMA shows that while ROI peaks with fewer channels, effectiveness increases as marketers layer in more touchpoints.

Silos threaten the cross-functional connectivity brands need to thrive in today’s fragmented world and seeing artificial ...

Find the latest brand positioning news, analysis and opinion, from launching a new brand to brand overhauls, finding a brand identity and rebrands.

M&S turned around its summer fashion failings thanks to strong insights and a determination to make sure its team was singing ...