Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne ...

The report draws on IPA TouchPoints 2024 data to show how commercial media consumption has shifted over time by analysing ...

Group CMO Lysa Hardy has been promoted to UK chief executive of Hotel Chocolat, while Lynne Ormrod has been promoted to ...

Homelessness charity St Mungo’s has launched its first-ever brand campaign in a bid to boost awareness following research ...

Moonpig is launching it “trusted brand” strategy, partnering with well-known brands like The Entertainer to provide a choice ...

The gym chain’s marketing has been “middle of the road” for too long, says CMO Andy Tomkins, who joined the brand last summer ...

New data suggests modern corporate-NGO partnerships are increasingly driven by “strategic alignment and long-term impact”.

Learn from the best and join 3More than 30,000 have taken part in Marketing Week’s Mini MBA series since launch, with the ...

The retailer says the return of its ‘Never Knowingly Undersold’ pledge has resulted in 55,000 extra organic visits to the ...

Despite the emergence of new channels, IPA’s 2024 Making Sense report found that people are slipping back into pre-pandemic ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

Elevating customer experience, facilitating ‘win-win’ brand partnerships and reconnecting with ‘lost’ customers; there’s much ...