While events like the Olympics were expected to provide a boost to the industry, non-cyclical advertising has proven to be surprisingly robust.

Dentsu Group is supporting the next generation of content creators with a new House of Creators initiative, according to a press release. The global effort makes its debut on gaming platform Roblox.

The “Follow the Captain” scavenger hunt is part of a larger activation centered around the NFL that runs throughout the season.

Gatorade, a PepsiCo company, is gearing up for the return of football season with a new campaign that celebrates the changing sport, according to information shared with Marketing Dive. “You Know We ...

Designed for Monday.com, Alison AI’s app is fully compatible with the platform, making it easy to integrate directly into ...

The picky eater kid spokesperson returns in musical ads that will appear on streaming and retail media and also include a new tagline.

Avalere Health is proud to announce the appointment of Corrina Safeio as its new President, Global Marketing and EVP, ...

Global CMO Tyrrell Schmidt explains how a campaign crafted by Ogilvy Canada reaches Gen Z and millennial consumers who are new to investing.

The technology is advancing rapidly, but without a consistent way to measure the impact of ad campaigns, grocers and CPGs may be left grappling with data, according to experts.

A stunt campaign boosts the brand's partnership with DoorDash that will dole out free pizza from Little Caesars, Papa Johns, Pizza Hut and Marco’s Pizza.

Many industry leaders believe it is necessary to recruit from outside of the media industry in order to continue growth, according to a recent Kantar report.

The non-alcoholic beer has enlisted F1 champion Max Verstappen to promote a mobile game competition and larger safe-driving campaign.