The agency holding group is letting clients plan, create and deploy campaigns independently using WPP Open Pro.

The cranberry co-op turned actor Bryan Cranston into a new version of folklore figure Krampus to break through the season’s ...

“Despite a confusing macro environment, senior seats are holding up,” said Michael Wright, CEO and founder of Taligence in ...

Leading marketers like PepsiCo and Kraft Heinz delved into topics including culture-led marketing and artificial intelligence ...

To help marketers keep up-to-date on the latest developments in this growing space, Marketing Dive has compiled a list of the ...

The streaming platform had its best ad sales quarter to date, doubled upfront commitments and is on track to more than double ...

The newly created role effectively replaces the CMO and is part of a larger push from the brand to become more agile and ...

A new integration powered by Amazon Ads’ retail media data is meant to drive “more measurable business outcomes” for E.l.f.

Marcelo Kertesz spoke with Marketing Dive about reports the brand is mulling its first big game ad and why it is doubling ...

The $13 billion-plus acquisition is expected to be finalized in late November, with the potential to expand Omnicom’s media ...

The brand doubles down on the growing intersection of fashion and sports in its first holiday campaign since being acquired ...

Over the last five years, the Unilever brand has worked to become synonymous with football culture and has seen continued ...