A new pact with EA Sports will put the home improvement retailer’s rewards program front-and-center in titles like Madden and ...

Levi’s debuted one of the first lifestyle activations on the platform and achieved five-times higher engagement compared to ...

Anonymous Ads” was created and executed by new appointments Mischief and VaynerMedia, and helps the brand address a “sea of ...

Two-thirds of Gen Z travelers use social media for inspiration and 52% of consumers overall would consider visiting a place ...

The brand's first character-driven campaign looks to appeal to people dealing with hectic work environments and ...

Greg Lyons, who left the Pepsi owner late last month, will join Subway as it shifts its creative account to Publicis Groupe’s ...

As businesses strive to navigate consumer, regulatory and technology complexities, the right data strategy can mean the ...

Snap began testing Sponsored Snaps, which allow brands to deliver a vertical video directly to users’ inboxes, last October.

Consumers primarily follow brands on social media to be aware of their latest deals and promotions, according to Emplifi's ...

Culture has become a central part of brand strategy for companies like Diageo even as definitions remain fuzzy, executives ...

Linda Bethea details how the marketer of brands including Oikos and Silk is approaching artificial intelligence and emerging ...

Director Brady Corbet made his commercial debut with three spots that turn idioms into insights in a campaign by ...