Start-ups and vendors are hawking AI tools for media companies that have failed to understand the complexities and concerns ...

INMA will hold five virtual town halls to close out 2024 with analysis and discussion from its priority initiatives: GenAI, ...

INMA Product Initiative Lead Jodie Hopperton shared new features and tools from Apple, Google, and OpenAI during this week’s ...

Gen Z is more financially savvy than previous generations but also faces a massive amount of misinformation and flawed advice ...

Newsroom leaders should understand audience depth of knowledge, connect content message to readers, and create KPIs for ...

During this week’s Webinar, INMA Product Initiative Lead Jodie Hopperton presents some of the newest consumer technologies on ...

The Nine Metros social team approached the Olympics with a dual focus: increase brand awareness and traffic while also ...

The more granularly media companies can match content to readers, the more compelling an offer is for those readers.

At the surface, The Washington Post’s recent loss of 250,000 subscribers after announcing it would not endorse a candidate in ...

NTM, which has 17 newsrooms in Sweden, has a comprehensive newsroom strategy: fewer but better stories, a focus on seven ...

To spread the word about hearing loss and overcome some of the misconceptions about it for advertiser Triton Hearing, Stuff ...

Reading The Economist’s 2024 annual report offers a prescription on how the media business has changed, and, to some extent, ...