With investors watching closely as Netflix pursues Warner Bros Discovery, global ads president Amy Reinhard says 'premium positioning', not 'price play', will drive the company’s next phase of growth.

Campaign Asia tracks last week’s 11% slide against a year of volatile trading and failed recoveries, leaving Dentsu’s shares nearly 18% below their 2024 peak.

A behavioural nudge stitched into everyday clothing reframes breast cancer awareness as habit, not interruption, in India’s small towns.

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Each January, the Swiss Alps become a temporary nerve centre for global decision-making, as policymakers, business leaders ...

Following Omnicom’s acquisition of IPG, Omni is now also powered by assets originally under the latter. To continue enjoying ...

WPP has announced that CVL Srinivas (Srini), country manager for India, will retire from the company at the end of March 2026 ...

The new entity, Horizon Global, boasts $20 billion in combined global billings, and combines its parent companies’ respective AI platforms. The move extends Publicis Production’s existing footprint of ...

Introducing the actor as the brand's fact, the campaign positions natural diamond jewellery as an expression of individuality ...

As AI adoption accelerates, there is a new balance emerging between acceleration and deceleration, where people crave both ...

With AI-driven discovery pulling from everywhere, a fragile shared reality and constant brand scrutiny, PR needs to become ...

The industry is expected to grow from $32.2 billion in 2024 to $47.2 billion by 2029, nearly twice the global average of 4.2%. With 60% of GCCs poaching from each other, Global Capability Centres must ...