AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...
Albert Thompson, a buy-side veteran with 20+ years of experience, on MFA sites, brand safety and how publishers can improve ...
Someone will eventually need to make a Netflix-style documentary about the Google ad tech antitrust trial happening in ...
The TV newsletter Lowpass is back with another barn burner. Plus, some more proof that social media can impact your health.
Adopting standards and interoperable IDs can benefit the entire ecosystem, enabling solutions that can help solve for omnichannel ROI.
Day Two of the Google antitrust trial in Virginia on Tuesday was just as intensely focused on the intricacies of ad tech as ...
The Google antitrust trial is focused on Google’s supply-side business and publisher ad server, which is why the DOJ features ...
On Day Four of the Google ad tech antitrust trial in Virginia, we boarded a time machine that took us back to April 18, 2019: ...
ISpot is fielding election season concerns from buyers as political ad spend increases ahead of the 2024 presidential ...
It’s not often one gets to hear sworn witnesses in federal court explain the intricacies of header bidding under oath.
Actionable, a startup for predicting customer satisfaction, announced its pre-seed funding of 2 million euros (just under ...
The BrandTech Group announced a series of initiatives aimed at setting guidelines for the ethical use of generative AI.