For as long as I’ve been in marketing measurement, people have been searching for the “easy button,” the one tool, model or ...

Advertisers are still having a lot of the same brand-safety problems today as he did years ago – and it’s pretty damned ...

The fate of the open web will be decided on who controls the data that drives monetization and the AI that determines ...

For as long as I’ve been in marketing measurement, people have been searching for the “easy button,” the one tool, model or platform that will finally tell them which marketing dollars truly drive ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

American publishers are hamstrung by antitrust law; should marketers lean into ragebait?; and Pexplexity is hitting pause on its ads business.

When The Trade Desk started paying more attention to the sell side of the ad tech business, they wanted to improve inventory ...

CleanTap claims 100% of the invalid traffic it spoofed was accepted into live programmatic auctions and was successfully bid ...

Optable introduced AI agents this week, allowing clients to improve their workflows with the help of AI and integrate with ...

When the peer-to-peer site Napster unleashed digital audio on the web, the record industry couldn’t move fast enough. It took ...

Through Index's data vendor marketplace, curators can access third-party data sets without their own integrations.

Online advertising’s privacy problem isn’t just about bad actors; it’s about bad metrics, says Adelaide CEO Marc Guldimann.