The campaign aims to build awareness around Nissan Assistance service using human, relatable storytelling rather than ...

Abdulkhalek will be responsible for overseeing IMG’s commercial direction, day-to-day operations and growth of its portfolio.

Ahmad Itani, Founder and CEO of Cicero & Bernay, reflects on the attention economy and what “good” communication looks like ...

The Blockchain Week campaign aimed to position Binance at the centre of public conversation by taking over OOH in high ...

The new Mobily brand platform positions the telco as broader technology, media and telecom (TMT) player embedded in everyday ...

An Admitad and Flowwow report shows early festive shopping is shifting MENA consumer behaviour towards value, gifting and ...

Bold Creatives and MDLBEAST launch “A City of Beats” for Soundstorm 2025, a fan-powered campaign bringing the festival city ...

Appetite Creative's Jenny Stanley makes a case for how connected packaging engages with consumers and builds lasting brand ...

Reflecting on conversations of 2025, MMA's Melis Ertem lays out how creativity, trust and responsible innovation are ...

The film uses AI to bring Van Gogh to life, depicting him stepping out of one of his self-portraits to appear within The ...

With advertising set to enter conversational AI, SPC Free Zone's Faizan Babi explores what the ChatGPT move could mean for ...

Golin to lead earned media activity, strategic storytelling and creative campaign development for the TOD sports and ...