The marketing industry is entering a new period of uncertainty as brands, media companies and agencies contend with tariffs ...

Podcast consumption is soaring, and creators are increasingly launching new shows—both of which are fueling a podcast ...

If brands didn’t already know how AI companies feel about their intellectual property, new lobbying efforts this month made ...

Ford is touting its vast U.S. manufacturing footprint while offering customers a new discount in a campaign that debuts just ...

TikTok is projecting an air of confidence that the app will remain operational in the U.S. beyond Saturday's deadline to ...

From beverage giants to video game publishers, a wide array of brands have recently sought out fresh agency support. Ewan ...

Discord is using this year’s IAB PlayFronts, a showcase for the gaming community to brands, to make its most direct pitch yet ...

Bacardi Limited has launched a global creative review for most of its brands, according to three people close to the ...

Brands that are marketing to a bifurcated consumer base separated by wealth must be ready with messaging, media targeting and ...

Spotify is expanding its programmatic ad partnerships with Google and Magnite, which will now have access to the music app’s ...

It’s one thing to hear that “you’ll figure it out,” but it’s another to get practical advice from someone who actually has. A ...

Sen. Mark Warner (D-Virginia) is calling on the Justice Department and Federal Trade Commission to investigate whether ad ...