Brands are embracing long-form branded entertainment as creators and platforms drive new formats. Ad Age reporters on media ...

Falling temperatures serve as media triggers in BBH’s OOH ads for the Quattro and its all-wheel drive technology.

NHL is getting a "Heated Rivalry" boost and Ulta Beauty World sells out in an hour—plus, why it was a bad week for Lululemon and Nike.

Tombras’ acquisition of Opinionated may kickstart a busy year of dealmaking, and independent agency founders face some tricky ...

Noodles & Company's spot features a clever approach to disclosing the use of AI.

This week, Agency Brief has the exclusive on Belle Tire’s agency appointment, plus a look at new data on media governance and The Martin Agency’s rebrand.

VML New York and Mexico team up on a playful campaign built around the usually colored Belted Galloway cattle.

Tombras’ acquisition of Opinionated may kickstart a busy year of dealmaking, and independent agency founders face some tricky ...

This week’s roundup features the implications that ChatGPT ads could have on other AI search platforms' advertising efforts ...

OpenAI has finally signaled that advertising is coming to ChatGPT, but there are still many unknowns about how it will work ...

The deal brings together one of the industry’s most fully built independent agencies and one of its hottest emerging creative ...

Hershey’s says the biggest prizes at Milano Cortina will be smiles. The deal brings together one of the industry’s most fully ...