With the Google Analytics 4 migration deadline just a couple days away now, Google finally added support for AMP pages with GA4. This is something many have been asking for since Google told us about ...

Google announces the integration of GA4 properties with AdSense accounts, a game-changer in the realm of monitoring website performance. Google allows integrating Google Analytics 4 properties with ...

Google is framing the shift to Google Analytics 4 as a simple migration. In all actuality, it’s a complex and potentially disruptive transition, and brands should be prepared. The Fast Company ...

The new report, which was available in Universal Analytics, is now located within the performance reporting section of your GA4 account. Google Analytics 4 introduced a default Google Ads report, now ...

Google is officially sunsetting Universal Analytics (UA) this Saturday, July 1. And if you haven’t yet switched to Google Analytics 4 (GA4), Google will do it for you. GA4 is a powerful analytics ...

Businesses can elect to make the switch over to GA4 before the automatic update, and it’s in their best interest to do so sooner rather than later. “Google Analytics is what everyone uses,” says Jake ...

After many promises and just two weeks before the Google Analytics 4 deadline, AdSense now links and integrates directly with GA4. You can finally link your AdSense earnings data with your Google ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Data analysis is important for nearly every business. And while there are many tools on the ...

Google Analytics drops four attribution models and adds custom metric combinations. Google Analytics is removing four attribution models in October 2023. A new "calculated metrics" feature will allow ...

Google Analytics 4 (GA4) was announced in October 2020 as the next measurement solution to replace Universal Analytics(UA). GA4 was designed to improve privacy standards in collecting measurements and ...