Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. For companies looking to maintain a competitive edge, adopting a data-driven mindset is key.

In today’s modern world, data drives most major business decisions — including marketing campaigns, new product development, technology automation, pricing strategy and more. The University of Wyoming ...

Marketing isn’t just about creativity anymore; it’s about crunching numbers and making sense of the story they tell. As we head further into 2025, the B2B marketing game is changing fast. Did you know ...

In today’s fast-paced, data-driven world, having accurate, reliable and actionable insights is essential for operational success. Within Administrative Operations (AO), the Analytics and Information ...

Contact center analytics can help you make data-driven decisions. Learn how to interpret key metrics and solve pressing problems with data. Contact center analytics is the systematic collection and ...

Christopher Ramezan receives funding from the Appalachian Regional Commission. Like it or not, artificial intelligence has become part of daily life. Many devices – including electric razors and ...