This article will discuss why concept testing is essential for successful product development. Product development is a process that involves several stages, from ideation to launch it also ...

New web-based tools are democratizing the concept testing process and enabling everyone from brand managers at large CPG companies to start-ups to get rapid feedback on new product concepts ...

The more we test our clients’ concept-validated ideas in stores, the more we see that concept tests, especially when testing disruptive concepts, are not consistent predictors of in-market success.

Concept tests aren't something we'd encourage you to skip. After all, it's imperative to know how your target audience might react to a new or improved product before you spend tons of money ...

Concept testing helps to validate that there are real customers who actually want your product—that your company is solving a real problem.

Based on the BMW i4 M50, the concept test car features four electric motors that offer four-wheel drive and an integrated driving dynamics control system.