This article will discuss why concept testing is essential for successful product development. Product development is a process that involves several stages, from ideation to launch it also ...

New web-based tools are democratizing the concept testing process and enabling everyone from brand managers at large CPG companies to start-ups to get rapid feedback on new product concepts ...

The more we test our clients’ concept-validated ideas in stores, the more we see that concept tests, especially when testing disruptive concepts, are not consistent predictors of in-market success.

Concept tests aren't something we'd encourage you to skip. After all, it's imperative to know how your target audience might react to a new or improved product before you spend tons of money ...

As a recap, networked testing is a new approach to software quality assurance. Using expert QA pros, burstable swarm teams of 10-50 or more testers, compressed time windows and connected real ...

The first Galileo Second Generation hardware has begun testing, with test versions of the satellites’ navigation payloads undergoing evaluation by Airbus Defence and Space at their Ottobrunn ...