Alphabet, Amazon and Meta are set to take a combined market share of 54.7% excluding China this year – equivalent to $524.4bn – rising to 56.2% in 2026, according to WARC’s Global Ad Forecast Q2 2025 ...

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...

This report summarises what we at WARC learned from Creative Impact 2025, and the wider Festival. As the pressure grows to sell creative brand-building to the C-suite, understanding how an ...

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...

“Retail media is not just about comms,” according to Ed Sellier, strategy manager at Tesco UK Retail Media. Speaking at an FMCG Instore & Ecommerce event, he referenced Mark Ritson’s contention that ...

Global marketers perceive Amazon ads as under-indexing against attention delivery, but believe the platform offers a high degree of “quality of trust” and “innovation”, according to Kantar data ...

The three largest media owners in the world, Alphabet, Amazon and Meta, already control over half of the global ad market, excluding China, according to WARC Media's latest Q1 2025 global ad forecast.

While 96% of business-to-business (B2B) marketers agree that brand governance – the process of ensuring all communications, activations and touchpoints meet common guidelines and standards – is very ...

The global search market is forecast to grow to $249bn in 2025, the second-largest channel, behind social media. Gen-AI-driven response platforms, as well as commerce and social networks, are hoping ...

Global advertising spend is set to grow 4.4% this year and 8.2% in 2024, a boost that will see the market top $1trn for the first time ever, according to a new study from WARC. The new analysis ...

A pattern of increasing media price inflation looks to be the story for the next few years, according to the latest WFA Outlook report from the World Federation of Advertisers. By the numbers 2024 ...

The Coca-Cola Co., the soft drinks giant, is focusing on weekly consumption levels, brand equity and the profit from its investment as it tracks the impact of its marketing programs. Coca-Cola’s pivot ...