With Stewart-Haas Racing shutting down, NASCAR has hired the well-regarded Jess Smith to oversee the circuit's branded content.

Oura will leverage Sparta Science’s Trinsic data platform, which collects and analyzes health and fitness data from third-party sources, to improve and expand the Oura Teams B2B offering. The enhanced ...

VR game developer Golf+ added the Jumeirah Golf Estates Earth Course to its digital stable on Wednesday through a new deal ...

Arris is a carbon fiber manufacturing firm with roots in aviation and consumer electronics that started making plates ...

A federal judge set to rule on injunction in NASCAR charter case as championship weekend arrives; TKO Group's Mark Shapiro on potential for Netflix to bid on UFC; the St. Louis Cardinals stick with ...

Under a new sports agency arrangement for Verizon, Genesco will handle the brand's NFL work, reports SBJ's Terry Lefton.

The ATP Tour has dabbled in Web3 art programs around each of its past two year-end Finals and will do so again in 2024 through a collaboration with Trace, a digital memorabilia vendor co-founded by ...

Times reports that “monthly credits are coming” for Comcast customers. According to a Comcast spokesperson, the company is “automatically applying a monthly credit to customers’ Regional Sports ...

Big 12 executive calls for summit on college sports; the potential impact of the decline of RSN revenue on MLB offseason ...

In conjunction with the New York City Marathon, Arris launched its first consumer brand, Aurrora, selling carbon fiber ...

When the sale of the Celtics is complete, it will “continue a trend across the league” -- which has seen “more turnover at ...

Teamworks began piloting a new digital banking solution, called Teamworks Wallet, with college athletic programs and NIL ...