From RTD cocktails to innovative kefir flavors, we take a look at some of the new beverages launching around the globe.

Storytelling is an effective marketing tool in China’s alcohol industry, shaping consumer preferences alongside key drivers ...

From RTD cocktails to innovative kefir flavors, we take a look at some of the new beverages launching around the globe.

Hollywood actors Ryan Reynolds and Rob McElhenney have become co-owners of Wrexham Lager after purchasing a stake in the ...

Coca-Cola, Bacardi, Carlsberg, Constellation Brands, Diageo, Heineken, Molson Coors, Pernod Ricard and Whyte & Mackay are all ...

It's Halloween - a season for pumpkin beer and spooky spirits. And there's no shortage of creativity in the beverage industry ...

RTD cocktails are booming. Up to now, these drinks have been focused on convenience and portability: but now innovators are ...

With 120 professional teams and clubs across the world already using the product and U.S.-based production facilities coming ...

Ketone-based drink company Kenetik is capturing a market of athletes and health enthusiasts who want the benefits of ...

Keurig Dr Pepper is making its largest investment to date with the acquisition of GHOST: a sports nutrition business led by ...

Diageo-owned The Singleton has identified flavours as a key focus area to further drive growth in Asia, where the complexity ...

Lower-income people tend to consume more sugar-sweetened beverages than average. Are soda taxes effective at reducing ...