Pharma and CPG brands embrace jingles because the economics and neuroscience work.

Publicis Groupe is set to acquire Mars United Commerce, the world’s largest independent commerce marketing company.

Pepsi has renewed ties with BBDO, the agency that over a 48-year relationship crafted brand-defining slogans such as the ...

Brands will temporarily occupy real estate in “The Glitch” based on the length of their campaigns, said Andrea Garabedian, head of the brand partnerships studio at Amazon Ads. Twitch recommends brands ...

Molson Coors, Ford, Lowe’s and other companies have stopped participating in the Human Rights Campaign Corporate Equality ...

These deals are possible because of the changing nature of how media agencies operate. There has been renewed scrutiny on ...

Aided by DSPs, retail media networks can handle demand generation, tech orchestration and scalable ad placements, and reach ...

The coffin company’s creative director, Elan Gale, discusses the move from messaging innovation to product innovation ...

Viramontes writes about revisiting lessons from his youth in New Mexico as art director on the classic CAA spot.

Make your website the primary media vehicle for the moment. It’s a customer platform, not just a product showcase. Treat it ...

Captions, an AI startup backed by actor-musician Jared Leto and Index Ventures, lets users create and alter videos. VML has been exploring Captions’ ability to create “influencer-like videos on the ...

Brands including NerdWallet, Home Depot and Ally are investing in custom partnerships in streaming, and media companies are strategizing to meet the increased demand.