Amazon’s Prime Day in July is here, and it’s the perfect time to consider upgrading that old 1080p or first-gen 4K set. While it’s been nice to see TV prices fall in general over the years, there’s always room for even more discounts.

We have been digging through countless discounts from various manufacturers, and this deal for the 77-inch LG C4 really stuck out. You can snag the model for £1600 at Amazon now, lopping £2200 off its launch price of £3800.

That's a massive $1,000 discount and a new record-low price. It's also an incredible deal on a newly released OLED TV, and I doubt it will drop further when Amazon kicks off its sale in a few hours. • Shop Amazon's full Prime Day sale The LG C5 OLED TV was released in March of this year and is on track to top our best-rated TV list,