MSNBC is rebranding to MS NOW, but Microsoft’s influence lingers. A look at the history of Microsoft’s role, and how the “MS” lives on.

As the cable news channel MSNBC splits up with NBC News, it is also dropping the NBC from its name. Later this year, the channel will become MS NOW, which stands for My Source for News, Opinion, and the World.

The cable TV network’s new name, MS NOW, became the subject of mockery on social media soon after it was announced on Monday.

MSNBC is dropping the “NBC” from its name as it splits from NBC News. • The cable network will rebrand later this year as MS NOW — short for My Source

MSNBC will become MS NOW as part of its separation from NBC News and transition under Comcast’s new Versant company.

MSNBC will divorce itself from the NBC branding and rename itself “MS NOW” when the channel is spun out by Comcast and relaunched under Versant’s ownership, the company announced on Monday.

The rebranding — which stands for My Source for News, Opinion, and the World — comes as Comcast spins off several of its cable networks into a new company called Versant. The change will drop both the NBC name and the peacock logo from MSNBC 's branding.

Making sense of MS Now, the corporate-mandated rebrand for the cable TV outlet that made its name as a left-leaning stalwart.