Several LVMH-owned brands will be involved in the global partnership deal, including Louis Vuitton, Moët Hennessy and TAG Heuer

French luxury giant LVMH has reached a 10-year sponsorship deal with Formula 1 which covers its Louis Vuitton, Moet Hennessy and TAG Heuer brands, the company announced on Wednesday.

LVMH and the organizers of the Formula One races have signed a major sponsorship deal potentially worth $1 billion, with the French luxury goods group taking over from Rolex.

LVMH has been named the global sponsor of Formula One in a new 10-year agreement, starting from the Melbourne Grand Prix in March 2025. The partnership bridges the worlds of motorsports and fashion, as the industries become further enmeshed.

Formula 1 and LVMH have a historic long-lived friendship. Formula 1 and LVMH have a long history of partnerships that encompass multiple decades. When thinking of Formula 1, one c

PARIS ― French luxury goods giant LVMH on Wednesday announced a 10-year sponsorship deal as a global partner of Formula One. The multinational based in Paris, like F1's governing body the FIA, is best known for brands like Louis Vuitton,