Apple is set to revolutionize the smartphone experience by introducing a cutting-edge holographic effect to its iPhones. This ...

Craig Federighi, Apple senior vice president software engineering, talks about augmented reality at the Worldwide Developers Conference at the McEnery Convention Center in San Jose, Calif., on ...

Augmented reality will 'give the iPhone new life,' says UBS analyst ·CNBC Chantel McGee Updated Tue, Mar 21, 2017, 11:09 AM ...

Last month, an update to the iPhone operating system finally allowed some types of augmented reality apps. Specifically, ones that used the phone’s compass, accelerometer and GPS will work.

Acrossair’s video shows that using the gyroscope in addition to the accelerometer and compass makes for a much smoother, much more accurate augmented reality experience. No more looking like you ...

Augmented reality, which combines virtual reality with the real world, is considered a technology where Apple can lead. To support AR, rumors point to a vertical dual camera on the back of the phone.

And if Apple's looking for a product to replace the iPhone in terms of revenue, then it makes sense that it would be one that costs $1,000 or more. Second, Apple has already indicated that AR is a ...

And now that developers have had more than a month to play around with ARKit, it’s starting to look like the mind blowing UI pictured above may become a reality once the iPhone 8 hits store shelves.

Thanks to the simple addition of the Compass app on the latest iPhone, developers are now working on using the technology to produce a new series of "augmented reality" applications.

Augmented reality, which is a Name You Need To Know in 2011, has been around for the last year or so, having been picked up by a few big brands like BMW and Adidas to show off how innovative they ...

It's the audio equivalent of augmented reality: your aural environment, annotated. Confronted with technological shifts like this, most people have a two-stage reaction. Stage 1: Awe and admiration.