The University of Texas hasn’t played the University of Florida since 1940. All these years, Longhorns fans have been denied ...

Duke freshman Cooper Flagg is signing an NIL deal with Gatorade, making him the sports drink giant’s first men’s college ...

Gatorade has come a long way since 1965, when it was first invented at the University of Florida as a drink for athletes. In ...

Cooper Flagg, the 17-year-old basketball star, has endorsement deals with Gatorade, New Balance and New Era before his first ...

Flagg is one of a number of players capitalizing on their NIL opportunities in this new era of college sports.

In a landmark deal that showcases his meteoric rise, Duke freshman Cooper Flagg has signed an NIL agreement with Gatorade, making him the first male college basketball player to pa ...

Duke freshman Cooper Flagg signed an NIL deal with Gatorade on Tuesday, making him the first men's college basketball player ...

Duke basketball player Cooper Flagg is the top earner in college hoops. This week, he got even richer by landing a historic ...

Cooper Flagg, the Blue Devils' 6-foot-9 forward, is signing an NIL deal with Gatorade. He is the first men's basketball ...

More on Jaloni Cambridge:OSU women's commit Jaloni Cambridge named Gatorade National Player of the Year finalist Buckeyes coach Kevin McGuff has suggested that a majority of the newcomers will be ...

The Duke Blue Devils star became the first men's college basketball player to sign an NIL deal with the iconic brand.

Four sophomores, Elle Stearns ’27, Kayla Tillman ’27, Adele Auchincloss ’27 and Riley Getchell ’27, dressed up as the iconic ...