“‘F1’ is going to be Apple’s biggest release at the box office by far,” says David A. Gross, who runs the FranchiseRe movie consulting firm. “This film looks like the successful business model Apple has envisioned and wanted to execute for several years.”

Apple may finally have its first blockbuster at the box office. The racing film F1, starring Brad Pitt and Damson Idris, has earned over $200 million US globally and is expected to top $300 million US (about $408 million CAD) by the 4th of July weekend.

Given the huge response the F1 movie received, earning $146.3 million in its first weekend since its global release on 25 June, it marks Apple Studios' first theatrical success, paving the way for a bright future for the studio,