Forbes contributors publish independent expert analyses and insights. Edward Segal covers crisis-related news, topics, and issues. Effective crisis communication requires CEOs to demonstrate ...
When a corporate crisis strikes, executives need a strategy for discussing the matter with employees, customers, and the public. But unless information about a crisis is shared in a careful, planned, ...
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Don't Let Silence Become Your Loudest Statement During a Crisis: Take Urgent Control or Lose Your Brand
In today's hyper-connected marketplace, you don't get the luxury of carefully wordsmithing a statement days after something goes wrong. Crisis communication is no longer the job of a PR team — it's a ...
Crisis communication has entered a new era where the traditional "Golden Hour" of response has been replaced by the "Golden Moment." In 2026, the speed of social media has evolved into the ...
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6 effective strategies for communication in a crisis
Business crises are almost inevitable in a fast-paced, constantly changing and social-media-hungry world. When an organization is in the midst of a crisis, it’s essential to provide stakeholders, ...
In today’s digital world, founders must lead crisis communication with speed, empathy and transparency — silence or delegation can irreparably damage trust. Crisis isn’t just a PR issue; it’s a ...
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