While the psychology of consumer behavior would veer off into a number of different directions in the 1950s, its core remained psychoanalytic theory brought over from Europe in the 1930s. Nothing ...

Consumer preferences are powerful, but limited. According to McKinsey's 2025 consumer outlook, 79% of consumers are trading ...

Consumer intelligence is a mix of a variety of inputs, blending hard metrics like how often a customer shops and what they ...

We asked a global group of entrepreneurs, business leaders and academics to assess consumer behavior and what it could mean for the coming year and beyond. By The New York Times This feature is part ...

For years, businesses have used AI primarily to analyze data, predict trends and inform strategy. Today, AI isn't merely forecasting consumer behavior—it’s actively shaping it. AI-driven platforms are ...

Circana LLC ™ recently released its 40th annual "Eating Patterns in America" report, revealing how economic uncertainty and consumer resilience are reshaping food and beverage consumption patterns.

Consumer sentiment reflects consumers' overall attitude and confidence regarding the economy. Positive consumer sentiment often leads to increased spending, driving economic growth. Negative consumer ...