Augmented Reality is an ongoing journey, not a one-time goal. Each day, developers, researchers, and tech enthusiasts around the globe strive to push the boundaries of what’s possible with AR ...

Augmented reality represents a big opportunity in technology, said Ted Smith, chief innovation officer of Louisville, Ky., now that apps like Pokemon Go have demonstrated how easily and simply ...

Technology explained: What is augmented reality? Millions of people are playing Pokemon Go - a mobile game that blends the real world with computer graphics.

Maybe you managed to walk into a museum and see what it looked like 200 years ago. This is augmented reality, innovative technology that superimposes virtual objects into "reality" with a smartphone, ...

It's easy to confuse augmented reality (AR) and virtual reality (VR). The easy way to think of AR is as an overlay on top of what's actually happening. It's not a pretend world or a total escape ...

SAN DIEGO — What is augmented reality? For some time, Qualcomm Inc. has been pushing this technology as possibly the''next big thing'' in mobile and other platforms. ''Augmented reality allowscomputer ...

People may not actually recognize augmented reality even when they are utilizing the technology in their product (note: as a marketer, I’m not sure that it matters if the consumer knows that it ...

Technology continually shapes and transforms how we interact with everything around us. When it comes to driving, the latest example of this is the integration of augmented reality (AR) in automotive ...

Researchers from Scottish universities have developed an innovative way to breathe new life into outdated robot pets and toys ...