Audi sets up new brand in China

Audi launches China-focused EV brand with debut of E concept
To mark the launch of the AUDI brand and provide a taste of what's to come, Audi on Thursday rolled out the E concept, a svelte wagon based on a platform developed in partnership with Chinese auto giant SAIC.
Audi Launches New EV Brand in China, Drops Iconic Four-Ring Logo
Audi introduces a new electric vehicle brand in China, ditching its iconic four-ring logo to target younger buyers.
Audi unveils new EV brand in China without four ring logo
Audi on Thursday unveiled a new electric vehicle brand in China whose cars will sport just the name AUDI and not its signature four-ring logo, a move aimed at attracting younger customers in the world's largest auto market.
Audi reveals China-only sub-brand called ‘AUDI’ - without four rings
Audi has unveiled its new E Concept which will kickstart the firm’s new Chinese-only sub-brand called ‘AUDI’. The German car manufacturer has partnered with Chinese manufacturer SAIC Motor to produce bespoke models in China.
Audi launches a new brand in China without the four-ring logo
Audi is making a big change to its branding for the Chinese market with a new logo that lacks the automaker’s famous four-ring emblem. Today in Shanghai, the company showed off the new “AUDI” logo — yes,
Audi Says Goodbye To Its Iconic Four Rings With New E Concept And Branding In China
The new concept took a bow at a private event in Shanghai and previews the company's latest branding direction.
Audi scraps its logo in bold new EV brand
So it's somewhat surprising that the brand is ditching the rings for a new EV brand. After months of rumous, Audi has unveiled a new EV range in China, sporting, instead of the rings (arguably one of the best logos),
Audi launches new EV brand in China with SAIC
Audi has introduced a new EV sub-brand dedicated to the Chinese market. Called “AUDI”, this new brand is part of an extended joint venture set up with partner Shanghai Automotive Industry Corporation (SAIC),
Volkswagen vs. China’s state-backed EVs: A battle for survival in the world’s largest market
From price wars to political hurdles, Volkswagen faces a myriad of challenges in China's rapidly evolving EV market.
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Volkswagen in Drive to Cut Costs as Earnings Plunge
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The China threat and the EV slowdown— 2 takeaways from a busy few weeks in auto news
EV leaders are facing roadblocks heading into the final quarter of 2024.
Why Europe’s car crisis is mostly made in China
The once-lucrative market is now highly competitive and more Chinese EVs are being exported, compounding slower sales at home ...
BMW Quarterly Profit Misses Expectations Due to Weak China Sales, Brake Issues
LONDON/FRANKFURT (Reuters) -BMW on Wednesday reported a 61% drop in its third-quarter profit, missing analyst expectations ...