Much like choosing the best-dressed people of the year, selecting the best beauty trends of 2025 is a harder task than one might think. In the era where something goes viral weekly (and attention ...

Soft, blurred, and beautifully diffused, watercolor blush is the painterly flush that’s quietly stealing the spotlight. Its defining feature? A wash of color with no harsh lines in sight. “The ...

Much to the joy of my inner angsty teen, soft goth makeup is making a comeback in the beauty scene. A zillennial whose had consecutive emo and goth eras—colored strips in my hair, piercings in ...

The beauty industry has seen an unprecedented upheaval since our last Vogue Business Beauty Index in 2024. The roller coaster of tariff rises and pauses has affected how beauty brands source ...