Venmo payment options are the latest announcement in a broader effort from JetBlue to enhance its services and boost profits. The struggling low-cost carrier has searched for new revenue streams as larger airlines introduce their own budget options, increasing competition for those flyers.

Airline officials said that by accepting Venmo, it now offers customers an easy and secure payment option when they book flights directly with JetBlue online. As of Tuesday, the option was only available on jetblue.