Success in digital marketing used to be about targeting. If you could identify the right audience, segment it effectively and serve relevant messages at a large scale, your brand would be able to ...

TikTok is building out the functionality of two pillars of its ad business - 'Search Ads' and 'GMV Max' - and releasing a new tool that selects and organizes an advertiser's AI-generated creative into ...

The company is testing importing and creative insight features, as well as improved conversational guidance for its ...

It's Advertising Week in New York, and both Meta and TikTok have announced new advertising features that move them further into the world of agentic AI.

Amazon’s ad platform is getting a major AI update. Amazon unveiled a souped-up ad platform at its annual Unboxed advertising event held in San Francisco. The new platform is called Amazon Ads Agent ...

Meta’s advertising business is on an upward trajectory, fueled largely by AI targeting efficiencies and the monetization of vertical video. But that growth comes with complications as the company ...

The $5.3 billion startup is launching an agent that creates, versions and analyzes ads across Meta, Google and TikTok.

Overview:  AI helps brands explore connected TV, retail media, digital audio, gaming and conversational platforms to reach ...

Agentic AI is knocking on the door of the advertising and media industry. What new guardrails need to be set up?

New York, New York--(Newsfile Corp. - September 11, 2026) - AdAI, a New York-based startup incubated by Revolution Venture Studios, has launched a platform that uses AI agents to remake digital ...

Coca-Cola, Mondelēz, and other CPG brands are turning to generative AI to produce ads in minutes and run AI-powered focus groups.