The symbol of a tiger has long been associated with Uniroyal, thanks in part to its Tiger Paw line of tires. Now, the company is formalizing the relationship with a new brand symbol, “Royal,” a tiger ...
GREENVILLE, S.C.—Michelin North America Inc. has redesigned the iconic Uniroyal Tire tiger mascot into "Royal," a tiger cub wearing a crown and sitting inside a Uniroyal tire. The symbol of a tiger ...
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