Determining whether to use augmented reality (AR) is a complex decision for any business. Factors such as development costs, finding appropriate use cases, and maintaining the technology have ...

The UK's Surespan builds roof hatch and floor access covers for infrastructure projects. It used a new security model and AR headsets to enable real-time communication on remote projects. This ...

For brands tired of shoppers seeing their products as static offerings on store shelves, augmented reality has become a tempting marketing tool. Research suggests that these phone-based visual ...

As we delve into 2024, several emerging trends are reshaping the way brands engage with consumers, leveraging cutting-edge technologies such as artificial intelligence (AI), augmented reality (AR ...

Plessey sold to Haylo Labs, financed by $100M Goertek loan The UK's Plessey Semiconductors has been acquired by Haylo Labs, ...

We are taking our proven 'eyes on the road – hands on the wheel' slogan to a new level," he said. In 2021, Mercedes premiered its augmented reality head-up display on the luxury S-Class sedan.

Why Snap AR is Critical for Businesses in 2025 The demand for augmented reality has been accelerating, with consumer behavior shifting toward more immersive shopping experiences. In fact, 61% of ...