The formula just went through a major upgrade.

NEW YORK (AP) — It took eight years, 450 product sketches, 6,000 consumer tests and hundreds of millions of dollars for Procter & Gamble to create something that it hopes will be destroyed in the wash ...

Consumer Reports has no financial relationship with advertisers on this site. Dirty laundry is big business: Sales of detergents tallied about $7 billion last year. Detergents come and go, but Tide ...

CINCINNATI--(BUSINESS WIRE)--HE Washing Machines are among the most sophisticated appliances in the home, designed to make more than 100 decisions per hour, with more technology than that which fueled ...

GREENSBORO, N.C. — When it comes to laundry, people are particular! But did you know that some manufacturers tweak their laundry detergent formulas as often as every year—and some several times a year ...

CINCINNATI — Procter & Gamble is letting Target customers know that great things come in small packages as it launches new Tide and Gain compacted powder laundry detergents. The compacted Tide and ...

CINCINNATI -- — Procter & Gamble Co. is trying out a cheaper version of Tide laundry detergent in a bid to churn up new sales. Tide Basic is hitting shelves in some 100 stores in the South and ...

Stroll your grocery store’s cleaning aisle and you’ll see a rainbow of products boasting Marvel hero-like superpowers—Ultra Oxi, Stain Fighter, Power Pods, O 2 Blitz, Boombastic Clean. And that’s not ...