A quick scroll through TikTok, Instagram or YouTube beauty feeds and you’ll be bombarded with ‘dupes’ — anti-aging products that are identical swaps for high-end formulas yet cost a fraction of the ...

Whether you scroll through the beauty feeds of YouTube, TikTok or Instagram, you're sure to find dozens of influencers singing the praises of "makeup dupes" — makeup products that are nearly identical ...

Shoppers are posting on TikTok about dupes of well-known cosmetics at dollar stores. Both Dollar General and Dollar Tree sell dupes of products from viral brand Glow Recipe, for example. The two ...

Dupes have gained an undeserved bad reputation, often used synonymously with illegal counterfeits of high-end, luxury branded goods. There is a world of difference between the two. A counterfeit ...

If you've not yet come across Dupeshop then listen up, because it's a platform you're going to want to know about; especially if you *love* the feeling of basking in a bargain glow. Dupeshop is a ...

Beauty dupes have come out of the shadows. For Gen Z, discovering a lower-cost imitation of a cult product has become something to be proud of, not hidden; as a result, we’ve entered a new dupe era, ...

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