YouTube's latest addition of 30-second unskippable ads on its TV app adds to an already terrible advertising experience for free users.

Google is cracking down on more ads for YouTube's TV app, so a YouTube Premium subscription could become essential.

This voice experience is generated by AI. Learn more. This voice experience is generated by AI. Learn more. Football fans watching TV For decades, television advertising has been a game of creativity ...

YouTube may be the biggest streamer, but this move risks testing viewers' patience.

With viewership data underpinning $60 billion in television advertising, an industry behemoth is suddenly facing questions about whether it is “bringing an abacus to an AI fight.” Pacing the stage at ...

After spending much of the year sloping steadily downward from a January peak, TV drug ad spending picked up in a major way last month. The combined outlay for the top 10 brands in October weighed in ...

With this update, YouTube may replace those formats with longer old-school TV-style ad breaks that cannot be skipped. This ...

Pharmaceutical ads now account for 9% of TV advertising according to LightShed Partner’s Richard Greenfield and an even higher percentage of spots on evening newscasts When you purchase through links ...

Walton Isaacson’s Albert Thompson is speaking at the Convergent TV World conference on March 5-6 in New York City. Click here to register. While marketers worry about AI disrupting TV ad buying, AI ...