The fishing world is full of alpha-dog-type thinkers, so lure design collaboration isn’t always easy, but on those occasions when egos get suppressed, everyone wins ...

Look into any angler's tackle box and chances are he has a selection of classic lures: soft-plastic jigs, topwater plugs, ...

Swimbaits are among the most effective and versatile artificial lures for bass fishing. With a wide variety of shapes, sizes, colors, and weights, there’s a swimbait that can be used to catch bass in ...

Although swimbaits have been around for nearly 40 years, it’s fair to say that their popularity has reached an all-time high. The trend should come as no surprise: Americans obsess over catching huge ...

March is here and in many places around the country, bass are in their prespawn phase. Of course, up here in Wisconsin we ...

Although big minnow imitating lures have been around for over a century, it seems like they really became part of big bass fishing culture in the late 1980s to early 1990s. Since then, there’s been an ...

Swimbaits are great fish catchers, but it takes a lot of work to wring out their potential. A swimbait is a long, soft plastic lure with a deep belly that tapers sharply to a wide, paddle-shaped tail.

From the first time I saw a 15-inch bass eat a 9-inch glide bait I’ve been fully addicted to swimbaiting. I’ve since caught new PBs and witnessed the savage predatory instincts hardwired into bass of ...

The cliched identity of a “swimbait angler” is someone with a go-for-broke attitude, willing to fish for one big bass. The best swimbaits, however, don’t all fit that mold. Sure, some are as big as a ...

Walleye are wily predators. In my experience, they’re also bipolar-secretive and often slow to bite on sunny days and manic, ...